INTERNATIONAL TRADEMARK REGISTRATION

Expanding Trademark Protection Globally

Trademark protection is territorial, meaning you must register your trademark individually in each country where you want to protect it. There’s no single application that grants global protection.

Three Primary Avenues for Global Protection:

  1. Direct Filing:

    • Submit individual trademark applications directly to the Intellectual Property (IP) Office in each target country.
    • This is the traditional method.
    • Engaging local trademark agents like Blue Rich is crucial for navigating the specific requirements of each country.

  2. Madrid System:

    • A streamlined system for obtaining trademark protection in multiple countries through a single international application.
    • Offers protection in up to 131 member countries with a single set of fees.
    • Facilitates managing your global trademark portfolio with features like easy modifications, renewals, and expansions.

  3. Regional Routes:

    • Seek protection through regional agreements like:
      • African Regional Intellectual Property Organization (ARIPO)
      • Benelux Office for IP (BOIP)
      • European Union Intellectual Property Office (EUIPO)
      • African Intellectual Property Organization (OAPI)

Ready to Expand Your Global Trademark Protection?

Contact Blue Rich today for a free consultation. We’ll help you determine the most effective and cost-efficient strategy for your specific needs, considering factors such as:

  • Your target markets: Where do you plan to expand your business?
  • Your budget: What is your budget for trademark protection?
  • Your business goals: What are your long-term objectives for your brand?